Local
Health
Local Health is a community-first independent pharmacy group in Chicago. WebYellow deployed a targeted local SEO and paid ads strategy that grew their organic leads 190% year-over-year and cut cost per acquisition in half.
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Summary
Local Health is a community-first independent pharmacy group serving Chicago neighborhoods and surrounding areas. With locations accessible to underserved communities, Local Health offers prescription services, telehealth consultations, free birth control consultations, medication delivery, a savings card program, and a clinical services arm, all built around making healthcare easier. WebYellow was brought in to supercharge their local SEO and paid media presence to match the scale of their ambitions.
Challenge
Despite offering services that rival large pharmacy chains (mobile refills via the RxLocal app, telehealth, same-day delivery, clinical consultations), Local Health's digital presence wasn't converting at the level their foot traffic and community reputation deserved. Competing against national chains with massive ad budgets meant they needed a hyper-targeted, ROI-obsessed strategy that made every marketing dollar work harder.
Approach
WebYellow focused on two primary growth levers: organic local SEO to dominate neighborhood-level search results (e.g., 'pharmacy near me Chicago', 'prescription delivery Chicago') and a precision Google Ads strategy targeting high-intent healthcare searches. Rather than broad awareness campaigns, we built tightly themed ad groups around Local Health's unique service differentiators (telehealth, savings card, refill app, and free consultations), ensuring ad spend went to clicks most likely to convert into real patients.
Solution
We restructured Local Health's Google Business profiles for each location, built out keyword-rich service pages targeting hyper-local search intent, and deployed a paid media campaign framework that slashed cost per acquisition by over half. Year-over-year, organic lead volume grew 190% and local search visibility tripled. The combination of a stronger organic foundation and a leaner, better-targeted paid strategy turned Local Health's digital channel into their most efficient source of new patients.
What We Delivered
Local SEO Strategy
Full Google Business Profile optimization across all locations, keyword mapping for neighborhood-level search terms, and local citation building.
Google Ads Campaigns
Hyper-targeted paid search campaigns built around high-intent healthcare queries — refills, transfers, telehealth, and local pharmacy searches.
Service Page Optimization
SEO-optimized landing pages for prescriptions, telehealth, savings card, clinical services, and medication delivery.
Performance Reporting
Custom tracking dashboards with conversion data by location, keyword, and service type — enabling continuous optimization and clear ROI visibility.
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