Leads today, not six months from now.
SEO builds long-term visibility, but when you need customers now, paid search delivers. WebYellow runs Google Ads campaigns that bring Connecticut businesses qualified leads without burning your budget.
$1,240
Ad Spend
$18
Cost / Lead
Conversions
+58% MoMPlumbing Services CT
142
Clicks
23
Calls
$45/day
Budget
See Exactly Where Every Dollar Goes
Every WebYellow client gets a real-time dashboard showing spend, clicks, conversions, and cost-per-lead — down to the search term. Here's a look at what a live account looks like.
Ad Spend
$1,064
Clicks
170
Conversions
22
Cost Per Lead
$28
Budget Pacing
Spent $1,064 of $1,200
Days Left
3
Conversions Over 6 Months
Google Ads conversions trending up
Branded Search
Impressions
380
Clicks
26
CTR
6.8%
Conversions
7
6-Mo Conversions
Emergency Plumbing
Impressions
2,200
Clicks
88
CTR
4%
Conversions
10
6-Mo Conversions
Water Heaters
Impressions
1,400
Clicks
56
CTR
4%
Conversions
5
6-Mo Conversions
What People Searched Before Calling
Top search terms driving clicks this month
| Search Term | Clicks | Converted |
|---|---|---|
| "harbor point plumbing" | 26 | |
| "emergency plumber mystic ct" | 14 | |
| "plumber near me" | 11 | |
| "24 hour plumber mystic" | 9 | — |
| "water heater replacement" | 8 |
Down To The Search Term, The Device, The Neighborhood
Your dashboard doesn't stop at top-line numbers. Drill into which keywords convert, which devices your customers use, and exactly which towns your leads come from — all in real time.
Top Converting Keywords
Which searches actually turned into calls and leads
| Keyword | Clicks | Conv. | Conv. Rate |
|---|---|---|---|
| "emergency plumber" | 42 | 8 | 19% |
| "plumber near me" | 35 | 5 | 14% |
| "water heater repair" | 28 | 4 | 14% |
| "drain cleaning" | 22 | 3 | 14% |
| "leak detection" | 18 | 2 | 11% |
By Device
Where your clicks come from
Leads By Town
Which towns your calls came from this month
Ad Copy Results
How each headline is performing
24/7 Emergency Plumber — Mystic CT
Trusted Local Plumbers Since 2015
Water Heater Repair & Installation
Fast, Reliable Drain Cleaning Service
This Month's Optimization Win
We added "free" as a negative keyword across all campaigns, cutting 14 wasted clicks from information-seekers. Cost-per-lead dropped from $30 to $28 — saving you $44 this month alone.
Saved
$44
See your own numbers in a live dashboard.
Paid Ads Done Right: Every Dollar Accountable
Most small businesses waste money on Google Ads by targeting the wrong searches and the wrong audiences. We build lean, focused campaigns where every click has a reason to be there.
Precise Targeting
We target the exact searches and locations where your customers are, so your budget goes to people ready to hire, not tire-kickers.
Budget Protection
Tight keyword and negative-keyword management means you're not paying for irrelevant clicks. Your spend works harder.
Built For Leads
Campaigns designed around calls, form fills, and bookings: real business outcomes, not just clicks and impressions.
Always Optimizing
We test ad copy, landing pages, and bids continuously to drive your cost-per-lead down over time.
Local Focus
Geo-targeted campaigns that reach customers in your service area with no budget wasted on people too far away to ever buy.
Honest Reporting
You see exactly what you spent, what it brought in, and your true return. No diverting your budget into hidden 'management fees.'
How We Run Your Campaigns
From setup to steady leads, with no wasted budget.
Strategy
We identify the highest-intent searches for your business and set a budget that makes sense for your goals.
Build
We create targeted campaigns, write the ad copy, and make sure your landing pages convert clicks into leads.
Launch
Your ads go live, reaching customers actively searching for what you offer in your area.
Optimize
We monitor, test, and refine, driving down your cost-per-lead and improving results month over month.
Google Ads Questions, Answered
It depends on your industry and goals, but we'll recommend a budget that's realistic for getting results without overspending. We're upfront about what to expect — and we'd rather start lean and scale what works.
Your Next Customer Is
Searching Right Now.
Get a professional website that works as hard as you do, built, hosted, and maintained for $29.99/mo. No setup fee. No contract. Live within 24 hours.