J.Brown
Design
J.Brown Design is an Eastern Connecticut drafting, design, and architectural firm with nearly two decades of documented projects. WebYellow built a fully custom website to match their sophistication and convert local searches into free consultations.
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Summary
J.Brown Design is an Eastern Connecticut–based drafting, design, and architectural firm founded in 2007 by Jason Brown. With nearly two decades of documented projects and a reputation built on precision, versatility, and a genuine care for every client's budget, J.Brown Design serves homeowners, developers, and contractors across residential and commercial work. WebYellow was brought in to build a brand-new website that reflected the sophistication of their work and made it effortless for new clients to take the first step.
Challenge
J.Brown Design's reputation was built project-by-project over 17 years, but their digital presence wasn't capturing that authority. Potential clients searching for drafting, structural design, or architectural services in Connecticut needed a professional site to land on, trust immediately, and convert into a free consultation request. The work spoke for itself, but the website wasn't speaking loudly enough.
Approach
WebYellow built around J.Brown Design's strongest differentiators: over 90% of designed projects get built, every project since 2007 is documented with drawings and photos, a licensed structural engineer on staff, and a free site visit before any project begins. The site needed to lead with credibility and expertise, not just services. A clean, dark, architectural aesthetic was chosen to reflect the precision and sophistication of the firm's work, with bold typography and a distinct orange-red accent color to stand out in a conservative industry.
Solution
The final site features four fully built service pages (Drafting & Design, Engineering Services, Architectural Services, and Home Design Service), each with dedicated copy and clear CTAs. A featured projects section highlights landmark work including Goodwin College ($50M structural drafting project) and the Milford CT Condo Repair ($2M structural restoration). The result is a refined, conversion-focused website that positions J.Brown Design as the go-to firm for complex design and construction projects in Eastern Connecticut.
What We Delivered
Custom Website Design
A sophisticated dark architectural aesthetic with orange-red accents, bold typography, and full-bleed photography that reflects the firm's precision and expertise.
4 Service Landing Pages
Dedicated pages for Drafting & Design, Engineering Services, Architectural Services, and Home Design Service — each built to convert.
Featured Projects Section
A curated portfolio showcasing landmark projects including Goodwin College and Milford CT Condo Repair, building credibility at a glance.
Trust Signal Architecture
Above-the-fold credentials including 90%+ build rate, free site visits, licensed engineer on staff, and 17+ years of documented work.
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