Multi-Trades
Home Improvement
A licensed CT home improvement contractor serving Ivoryton and the shoreline since 2003 needed a modern, trust-driven website. WebYellow delivered a premium site showcasing their kitchen and bathroom remodeling craftsmanship and driving free consultation requests.
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Summary
Multi-Trades LLC is a licensed Connecticut home improvement contractor based in Ivoryton, CT, serving the shoreline and surrounding communities since 2003. They specialize in kitchen and bathroom remodeling, cabinets, countertops, and drywall installation. WebYellow was brought in to build a modern, trust-driven website that showcased their craftsmanship, highlighted their credentials, and made it effortless for homeowners to request a free consultation.
Challenge
Multi-Trades had an outdated template website that didn't reflect the quality of their work or the credibility they'd built over two decades. The design felt generic, service information was buried, and the site lacked the trust signals — licensing, BBB accreditation, warranty — that homeowners look for when choosing a contractor. They needed a site that conveyed professionalism, made services easy to browse, and drove free consultation requests from local homeowners.
Approach
WebYellow designed a clean, modern site that put Multi-Trades's craftsmanship and credentials front and center. We built a striking hero with a beautiful kitchen remodel image and a clear value proposition — 'Get the Home of Your Dreams.' A trust bar highlights their key differentiators: licensed CT home improvement contractor (HIC #578688), BBB accredited, 1-year labor warranty, and free initial consultation. Each core service got its own dedicated section with real project photography.
Solution
The final website features three dedicated service pages — Kitchen Remodeling, Bathroom Remodeling, and Home Improvement Services — each with real project photography and clear calls to action. The contact experience was streamlined with a prominent phone number, email, and a simple 'Schedule Your Free Consultation' form. The site loads fast, looks premium on mobile, and is optimized for local search across Ivoryton and the Connecticut shoreline.
What We Delivered
Custom Web Design
A complete redesign replacing an outdated template with a modern, premium site that reflects 20+ years of home improvement craftsmanship.
Three Service Pages
Dedicated pages for Kitchen Remodeling, Bathroom Remodeling, and Home Improvement Services — each with real project photography.
Conversion-First UX
Prominent phone number, streamlined 'Schedule Your Free Consultation' form, and clear CTAs throughout to drive consultation requests.
Trust & Credibility
BBB accreditation badge, CT HIC license number, 1-year labor warranty, and since-2003 heritage messaging prominently displayed.
Local SEO Foundation
Optimized for Ivoryton and Connecticut shoreline searches — 'kitchen remodeling CT,' 'home improvement near me,' and related local queries.
Mobile-First Design
Fully responsive design that looks premium and functions flawlessly on phones, where most local homeowners search for contractors.
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