Ricky D's
Rib Shack
A beloved New Haven BBQ joint needed a website as mouth-watering as their food. WebYellow delivered an order-focused site that integrates ToastTab, DoorDash, and their mobile app, making it effortless for customers to get their rib fix.
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Summary
Ricky D's Rib Shack is a beloved BBQ joint on Winchester Avenue in New Haven, Connecticut, serving up slow-smoked ribs, crispy wings, sandwiches, and combination platters since 2019. Known for their soul-food style cooking and community roots, they needed a website that matched the quality of their food and made ordering effortless. WebYellow was brought in to build a mouth-watering, conversion-focused site that drove online orders and delivery.
Challenge
Ricky D's had built a loyal local following, but their online presence wasn't capturing the appetite appeal of their food or making it easy for customers to order. The site needed to showcase their full menu — from ribs and wings to combination platters and baked potatoes — while integrating multiple ordering channels including ToastTab, DoorDash, and their own mobile app. It also had to communicate hours, location, and catering options clearly.
Approach
WebYellow built a food-first design that put the menu front and center. Bold, appetite-driving photography and a clear category layout (Ribs, Wings, Sandwiches, Kansa-Lina Fries, Salads, Combination Platters, Baked Potatoes, By the Pound, Dinners, and Sides) let visitors find exactly what they were craving in seconds. We integrated their ToastTab online ordering system, DoorDash delivery, and mobile app downloads so customers could order however they preferred.
Solution
The final website features prominent 'Order Now' calls to action throughout, driving visitors to ToastTab for direct ordering. A dedicated catering section highlights their Combination Platters for parties and events. The site integrates DoorDash delivery and promotes their custom mobile app on both Google Play and the App Store. Clear hours, location, and contact information make it simple for New Haven locals to find them, and the mouth-watering visuals keep visitors coming back.
What We Delivered
Appetite-Driven Design
Bold, food-focused website that showcases BBQ and soul food with mouth-watering visuals that drive orders.
Multi-Platform Ordering
Seamless integration of ToastTab direct ordering, DoorDash delivery, and custom mobile app downloads.
Menu Architecture
Organized nine menu categories with clear navigation so customers find exactly what they want fast.
Catering Promotion
Dedicated section highlighting Combination Platters for parties, events, and group orders.
Local SEO & Info
Clear hours, location, and contact details optimized for local New Haven search visibility.
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