Still
Delicious
Still Delicious is an allergen-friendly bakery in Westbrook, CT — baking premium, mostly organic treats free of gluten, nuts, soy, and corn. WebYellow built a warm, appetite-driven website with clear allergen labeling and one-tap online ordering, so no one has to guess before they buy.
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Summary
Still Delicious is an allergen-friendly bakery in Westbrook, Connecticut, baking premium, mostly organic treats that are free of gluten, nuts, soy, and corn — with dairy-free and egg-free options across the menu. What began in a home kitchen baking for family and friends with dietary restrictions grew into a full bakery on a mission: nobody should have to miss out on a moment of sweetness. WebYellow built a warm, appetite-driven website that lets customers browse treats, understand exactly which allergens each item is free of, and order online in a few taps.
Challenge
Allergen-friendly baking is a trust purchase. Customers shopping for a child with a nut allergy or a family member with celiac disease need certainty before they order — not a guess. Still Delicious had a loyal local following and glowing reviews, but no website that communicated their allergen standards clearly or let people order without a phone call. Photography was scattered across social media, product pricing wasn't published anywhere, and custom cake and celebration orders — some of their highest-value work — had no clear intake path. They needed a site that turned browsers into orders while making the safety promise unmistakable.
Approach
We led with appetite and backed it with reassurance. Every product gets a large, mouth-watering photo paired with a plain-language allergen badge — Gluten Free, Dairy Free, Nut Free, Egg Free — so the safety answer is visible before a customer reads a single word of copy. Pricing is published openly on each treat, and a Shop Now button on every card carries the product and price straight into the order flow, removing friction between craving and checkout. A four-pillar trust strip near the top of the homepage establishes the allergen-friendly promise, the handmade care, the quality ingredients, and the availability of custom orders. The founder's story sits mid-page to convert the emotional buyer, and a dedicated custom orders pathway captures celebration cake inquiries.
Solution
The finished site opens on a soft, inviting hero — 'Treats You Can Feel Good About' — with a single Shop Treats call to action, then moves straight into the allergen-friendly promise and a featured treats grid with live pricing and one-tap ordering. A full treats catalog, an about page telling the home-kitchen origin story, and a custom orders page round out the experience, all supported by customer testimonials and an Instagram feed that keeps fresh-from-the-oven proof flowing onto the page. The palette is warm and pastel to match the product, the type is friendly rather than corporate, and the whole build is mobile-first — because most customers are searching for a gluten-free bakery from their phone.
What We Delivered
Appetite-Led Custom Design
A warm, pastel, photography-forward design built entirely from scratch to match the product — friendly and inviting rather than corporate, with no template shortcuts.
Allergen Badge System
Every treat carries a plain-language badge — Gluten Free, Dairy Free, Nut Free, Egg Free — so customers get their safety answer at a glance, before they read any copy.
Online Ordering Flow
Published pricing on every product with a Shop Now button that passes the item and price directly into the order flow, removing friction between craving and checkout.
Treats Catalog
A dedicated shop page covering the full range of cookies, cupcakes, brownies, cakes, breads, and bagels — each with professional photography and clear allergen labeling.
Custom Orders Pathway
A dedicated intake page for celebration cakes and special-occasion baking, capturing the bakery's highest-value orders that previously required a phone call.
Local SEO Foundation
Westbrook and Connecticut shoreline targeting with location-specific copy and on-page signals built to win 'gluten free bakery near me' and allergen-friendly searches.
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