Superior Blinds
Manufacturing
A family-owned wholesale window coverings manufacturer in Riverside, CA needed a product-focused site to showcase nine product lines and convert contractors into orders. WebYellow delivered a clean, fast, conversion-driven website.
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Summary
Superior Blinds Mfg is a family-owned wholesale window coverings manufacturer based in Riverside, California. With over 20 years of experience and a 21,000 square-foot facility, they manufacture a wide range of blinds and shades (from roller shades and cellular shades to exterior solutions) for contractors, builders, and retailers. WebYellow was brought in to build a website that showcased their full product line, communicated their manufacturing expertise, and drove wholesale inquiries.
Challenge
Superior Blinds needed a website that could catalog their extensive product line (sliding panels, horizontal blinds, cellular shades, vertical blinds, roller shades, dual and zebra shades, mini blinds, fabric verticals, and exterior shade systems) without overwhelming visitors. The site had to communicate their wholesale-only model clearly, highlight their 3–5 day turnaround and nationwide shipping, and make it effortless for contractors to request a call back or place orders online. It also needed to convey trust in their made-in-America manufacturing credentials.
Approach
WebYellow built a product-first design that put the full catalog front and center. Clean category cards for each window treatment type let contractors quickly find exactly what their project needed. We highlighted their core differentiators: over 20 years of experience, a 21,000 square-foot manufacturing facility, made-in-America production, fast 3–5 day turnaround, and nationwide shipping, throughout the site to build confidence with wholesale buyers.
Solution
The final website features a bold hero with a clear wholesale call-to-action and prominent phone number. Nine dedicated product pages educate visitors on each window treatment type, complete with operation mode options: manual, chain, crank, or motorized. A 'Why Choose Superior' section reinforces their manufacturing credentials, while strategic call-back form placements and an online ordering portal convert visitors into wholesale inquiries and orders.
What We Delivered
Product Catalog Architecture
Nine dedicated product pages — sliding panels, horizontal blinds, cellular shades, vertical blinds, roller shades, dual and zebra shades, mini blinds, fabric verticals, and exterior solutions.
Wholesale-First Design
Clear messaging and UX tailored to contractors, builders, and retailers — not retail consumers.
Lead Generation Funnel
Strategic call-back form placements and an online ordering portal to convert visitors into wholesale inquiries.
Manufacturing Credibility
Highlights of 20+ years experience, 21K sq ft facility, made-in-America production, and quality materials throughout.
Fast Turnaround & Shipping
Prominent messaging around 3–5 day turnaround and nationwide shipping availability to remove friction for out-of-area contractors.
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