Tabinets
Tabinets designs, sells, and installs custom kitchen cabinetry across Lakeville, Middleborough, and the South Shore of Massachusetts. WebYellow built a photography-led website that showcases finished kitchens and turns browsers into free in-home consultations.
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Summary
Tabinets is a kitchen design and cabinetry company owned and operated by Tab Shumway, based in Lakeville with a showroom in Middleborough, Massachusetts. They serve homeowners throughout the South Shore with free in-home consultations, professional 3D renderings, cabinet sales from more than ten premium manufacturers, and craftsman-level installation. WebYellow built a clean, aspirational website that leads with finished-kitchen photography and makes booking a free consultation the obvious next step.
Challenge
A kitchen remodel is one of the largest discretionary purchases a homeowner makes, and the decision is driven almost entirely by visual confidence and trust in the installer. Tabinets had the hands-on construction background, the showroom, and the brand relationships — but no online presence that showed the quality of the finished work or explained how simple the process actually is. Homeowners browsing for cabinetry near Middleborough had no way to see completed kitchens, understand what a consultation involved, or find out that a full 3D rendering comes free within 48 hours.
Approach
We led with the finished result. The homepage opens on a full-width luxury kitchen with a single promise — 'Your Dream Kitchen, Beautifully Designed' — and one clear call to action to schedule a consultation. Directly beneath it, a three-step process section removes the biggest source of hesitation by spelling out exactly what happens: a free in-home consultation, a custom 3D rendering within 48 hours, then order and professional install with the homeowner free to use their own contractor. A brand wall featuring JSI, Yorktowne, Wolf, Tedd Wood and the rest of the cabinet lines borrows credibility from manufacturers homeowners already recognize.
Solution
The finished site pairs a warm, photography-forward design with dedicated About, Products, Services, Gallery, and Contact pages so every stage of the buying journey has a home. A recently-completed-kitchens grid gives visitors real proof of craftsmanship, the services section explains 3D design, cabinet sales, and installation in plain language, and the showroom block carries the Middleboro address, phone number, and hours for walk-in traffic. Consultation CTAs repeat throughout the page, and the whole build is mobile-first — because most homeowners start their cabinetry search on a phone.
What We Delivered
Photography-Led Custom Design
A fully custom, aspirational design built around finished-kitchen photography — leading with the result homeowners are shopping for rather than generic stock imagery.
Three-Step Process Section
A clear walkthrough of the free in-home consultation, the 48-hour 3D rendering, and professional installation — removing hesitation before the visitor has to commit.
Consultation Conversion Flow
Repeating 'Schedule Your Consultation' calls to action across the homepage and every interior page, funneling into a single streamlined contact form.
Brand Credibility Wall
A dedicated section showcasing all ten-plus cabinet lines — JSI, J&K, Yorktowne, Design-Craft, Tedd Wood, Wolf, and more — borrowing trust from recognized manufacturers.
Project Gallery
A completed-kitchens gallery with descriptive captions, giving homeowners visual proof of craftsmanship across shaker, island, and custom cabinetry builds.
Local SEO Foundation
Lakeville, Middleborough, and South Shore targeting with location-specific copy, showroom details, and hours built to win 'kitchen cabinets near me' searches.
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